by Brian Floyd | Reaching Voters
“What value do you place on summer parades? Does it keep name recognition up, or is it mostly a waste of time?” I received that question from a reader last month and thought that other candidates might be interested in the answer, hence today’s...
by Brian Floyd | Messaging, Winning Advice
One of the first things I learned when I started out working on political campaigns is that “Signs don’t vote.” This is true, however I’m not convinced it is completely true. Having signs “everywhere” does not win elections. Having...
by Brian Floyd | Reaching Voters
Believe it or not, Mail is still king when it comes to mass communications to voters during a local election. Not sure about that? Then why is your mail box full of campaign mail in the weeks leading up to an election? And where will people be getting their absentee...
by Brian Floyd | Voter Targeting
In the simplest of terms, the candidate who gets the most votes in an election is the winner. Many candidates, including those who raise plenty of money and do a ton of advertising, have no clue how they really won. And in many cases losing candidates don’t...
by Brian Floyd | Winning Advice
Every election comes to an end. One candidate and their supporters are overjoyed, all others are to various levels disappointed. Life goes back to normal and the campaigning ceases until the next election. At least that’s how it’s been for most of ...
