Meet Brian Floyd
Brian Floyd is a highly successful political consultant with expertise in candidate messaging, branding, voter contact, rapid response, and social media.
Why Mornings are the Best Time to Make Fundraising Calls
Is there a right time and a wrong one for a political candidate to make fundraising calls? Throughout my career I did not believe there was. I’d learned that
Should Political Candidates Be Sending Mass Text Messages to Voters?
Candidates for elected office should definitely be making live phone calls and sending emails to the voters. With nearly everyone having a mobile phone these days, live calls and
Why Political Candidates Should Use Humor When Going Negative
As a candidate, if you find yourself in a tight race you’re probably going to need to attack. And there’s a way to do it without coming off as
5 Mistakes Political Candidates Make with Press Releases
Even in the age of social media, press releases remain a great way for political candidates to get news out about themselves and their policy positions. But you need
Why Winning Candidates Always Personalize Letters and Emails
One of the best way for a candidate to connect with a voter is through a personalized letter or thank you card. But if you fail to personalize these
Why Winning Candidates Need to Always Fit The District
Last week in Pennsylvania special election, Democrat Conor Lamb defeated Republican Rick Saccone in a congressional seat Donald Trump won by 20 points in 2016. What can candidates learn
The Pros and Cons of Running for Office Against an Incumbent
They say it’s hard to beat an incumbent and there’s plenty of data to back that up. But that doesn’t mean it’s impossible if you’re challenging someone for their
A Winning Strategy for Candidates Mailing to Early Voters
Early voting has become much more prominent in elections than it has ever been. As a candidate, it is essential that you factor this into your winning mail program.
The First 7 Things Winning Political Candidates Should Do
I get asked by a lot of first time political candidates what are the first things they should do once they decide to run for office. You’re probably wondering
7 Little Things That Get Political Campaign Emails Marked as Spam
We all hate Spam. And I’m not talking about the meat in a can that Hawaiians are crazy about. I’m talking about the email kind of Spam. But what
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