Why Mornings are the Best Time to Make Fundraising Calls

Is there a right time and a wrong one for a political candidate to make fundraising calls? Throughout my career I did not believe there was. I’d learned that
Brian Floyd
should-political-candidates-send-mass-text-messages

Should Political Candidates Be Sending Mass Text Messages to Voters?

Candidates for elected office should definitely be making live phone calls and sending emails to the voters. With nearly everyone having a mobile phone these days, live calls and
Brian Floyd

Why Political Candidates Should Use Humor When Going Negative

As a candidate, if you find yourself in a tight race you’re probably going to need to attack. And there’s a way to do it without coming off as
Brian Floyd
5-mistakes-political-candidates-make-press-releases

5 Mistakes Political Candidates Make with Press Releases

Even in the age of social media, press releases remain a great way for political candidates to get news out about themselves and their policy positions. But you need
Brian Floyd

Why Winning Candidates Always Personalize Letters and Emails

One of the best way for a candidate to connect with a voter is through a personalized letter or thank you card. But if you fail to personalize these
Brian Floyd
conor-lamb

Why Winning Candidates Need to Always Fit The District

Last week in Pennsylvania special election, Democrat Conor Lamb defeated Republican Rick Saccone in a congressional seat Donald Trump won by 20 points in 2016. What can candidates learn
Brian Floyd
pros-cons-running-campaign-against-incumbent

The Pros and Cons of Running for Office Against an Incumbent

They say it’s hard to beat an incumbent and there’s plenty of data to back that up. But that doesn’t mean it’s impossible if you’re challenging someone for their
Brian Floyd
winning-strategy-candidates-mailing-early-voters

A Winning Strategy for Candidates Mailing to Early Voters

Early voting has become much more prominent in elections than it has ever been. As a candidate, it is essential that you factor this into your winning mail program.
Brian Floyd
first-7-things-winning-political-candidates-do

The First 7 Things Winning Political Candidates Should Do

I get asked by a lot of first time political candidates what are the first things they should do once they decide to run for office. You’re probably wondering
Brian Floyd

7 Little Things That Get Political Campaign Emails Marked as Spam

We all hate Spam. And I’m not talking about the meat in a can that Hawaiians are crazy about. I’m talking about the email kind of Spam. But what
Brian Floyd