Believe it or don’t, money isn’t the most important factor in determining who wins an election. Yes, having plenty of cash on hand is necessary if you’re serious about
There’s really only one thing that differentiates a winning political candidate from a losing office seeker. It’s so clear and obvious that many candidates miss it. Simply put, winning
Winning campaigns need to establish credibility and one of the quickest ways achieve this is by securing endorsements. How? Because endorsements allow the candidate to tell donors, voters and
As Election Day comes closer, your campaign activities will switch from those of persuasion to those of GOTV – Getting Out The Vote. Many candidates make a huge mistake
You may not want to hear this but there is a place in many political campaigns for going negative. Why? Because at the end of the day negative campaigning
