Author: Brian Floyd

The essence of a successful political campaign is communicating with the voters in a way that connects with them. But candidates often undermine their messaging and blow it with

One of the best ways you can win a local election is by walking precincts and knocking on doors. You can also increase the impact of this by sending

As a candidate for office, you need to introduce yourself to the highly likely voters in your area or district as quickly as you can. One of the best

All political campaigns have three things in common, regardless of whether they are successful or not:  the candidate who’s running, the money spent, and the issues important during the

Despite the multitude of ways you reach voters, it is now harder than ever for a candidate to make a connection with a voter. That’s why it’s vitally important

As a candidate for elected office you should be using email to communicate with your voters. Your website and your email list are the two digital assets you absolutely

One of the biggest things that harms a political candidate’s chances of winning an election if they start running too late. But when should a candidate start campaigning? And

If you’re a candidate for office these days you’ve got a thankless job. A huge majority of Americans simply do not trust people in public office or seeking it.

If you read my articles on a regular basis, you know I’m a huge proponent of sending physical mail during a political campaign. Some say that’s old fashioned and

With the holiday season upon us, many candidates are thinking about sending Christmas cards to their supporters. But might I suggest you send Thanksgiving cards instead? First, I am