How to Handle Interruptions during Live Campaign Events & Interviews

As well planned as your campaign might be, unexpected disruptions will occur.  Such interruptions are most likely to happen during a live event or interview than at any other
Brian Floyd

When Live Political Campaign Telephone Calls Go Bad

I’m a huge proponent of candidates making live phone calls. Live telephone calls are a great way to reach the voters, especially those who are not home when you
Brian Floyd

3 Things Voters Really Want to Know About a Candidate

Of all the things that voters may want to know about a candidate, and all the things that a candidate may have to offer the voters, there’s really only
Brian Floyd

Why Pictures are Worth 1000 Words on Political Campaigns

We’ve all heard the old cliche, “a picture is worth a thousand words.” There’s a reason it’s a cliche.  It’s because it’s true — especially when you’re running for
Brian Floyd

Don’t Make These Mistakes With Your Candidate Comparisons

In a close or a tough race one of the most effective ways to distinguish yourself from your opponent, or opponents, is by doing a candidate comparison. Candidate comparisons
Brian Floyd

The Wrong Way to do Negative Political Attack Mail

The late U.S. Senator Lloyd Bentsen once said, “politics is a full contact sport.” That means if you’re going to run for office you’re likely to get hit with
Brian Floyd

VIDEO CASE STUDY: Mistakes Many Candidates Make with Political Campaign Mailers

Mail is a major part of many winning campaigns, especially those for local office. In today’s case study we take a look at two mostly positive mailers in the
Brian Floyd