As well planned as your campaign might be, unexpected disruptions will occur. Such interruptions are most likely to happen during a live event or interview than at any other
I’m a huge proponent of candidates making live phone calls. Live telephone calls are a great way to reach the voters, especially those who are not home when you
Of all the things that voters may want to know about a candidate, and all the things that a candidate may have to offer the voters, there’s really only
We’ve all heard the old cliche, “a picture is worth a thousand words.” There’s a reason it’s a cliche. It’s because it’s true — especially when you’re running for
In a close or a tough race one of the most effective ways to distinguish yourself from your opponent, or opponents, is by doing a candidate comparison. Candidate comparisons
The late U.S. Senator Lloyd Bentsen once said, “politics is a full contact sport.” That means if you’re going to run for office you’re likely to get hit with
Mail is a major part of many winning campaigns, especially those for local office. In today’s case study we take a look at two mostly positive mailers in the
