Month: October 2015

Election Night is a big deal. It’s the culmination of a long campaign and a typically long day of making sure all your supporters got to the polls or

Opinion polling is a major part of modern campaigning and politics. If you doubt this, just turn on your preferred cable news channel.  There’s a good bet there’s a

Opinion polling is a major part of modern campaigning and politics. If you doubt this, just turn on your preferred cable news channel.  There’s a good bet there’s a

Every successful campaign has a consistent message that resonates with voters. That message strikes a chord with the largest group of voters and propels a candidate to victory on Election

Fundraising is the hardest thing in the world for a candidate to do. It is the hardest thing in the world for anyone to do. Most of us are taught

The fastest way a candidate for elected office can get into trouble is with money. Now I’m not talking about stealing money from the campaign account or using campaign

About 15 years ago I ran a field campaign for a guy that got elected to the California State Assembly. The candidate was a highly disciplined and articulate professional. He was serious

You need to do this ONE THING and start your fundraising right now. This is real simple.  And it will not cost you a dime. Have you heard of “back

How to win with Robo calls is a hotly debated topic that has been going on for decades now. Though many people beleive they are a complete waste of time,

Telephone calls are an essential part of every successful political campaign’s voter contact strategy. Now there are two ways to call voters:  making live calls or using recorded messages