how-go-viral-social-media-worst-way

How to go viral on Social Media in the worst way

Social media is one of the greatest tools to come out of the rise of the Internet. Families and friends miles and sometimes oceans apart can stay in constant
Brian Floyd
target-high-propensity-voters

Target: How to Win More With High Propensity Voters

Target the right voters and you have a better chance of winning your election. The best place to start is figuring out who the high prosperity voters are and
Contributing Author
how-write-winning-campaign-press-release

How to Write a Winning Campaign Press Release

If you’re running for elected office, you’re going to need to write and send press releases. The concept sounds more daunting than it actually is, so don’t get intimidated.
Brian Floyd
identification-targeting-voters

Voter Identification: How to be a Winner on Election Day

Voter Identification is one of the most important tasks you must engage in if you want to win your election. Voter Identification is simply figuring out who will vote
Contributing Author
7-rules-political-glossy-mailers

7 Rules for Winning with Glossy Mailers

There’s one big reason that political candidates for office – especially local candidates – send nice glossy mailers to the voters. Mail works. Despite the proclamations of those who
Brian Floyd
why-winning-candidates-make-live-calls

How to Write Winning Campaign Phone Scripts

A winning phone script is simple to write. But many campaigns just don’t write good scripts. The biggest challenge I see with campaigns is that they try to cram way
Contributing Author

How to Write a Winning Campaign Phone Script

A winning phone script is simple to write.  But many campaigns just don’t write good scripts. The biggest challenge with campaigns is that they try to cram way too much
Contributing Author
political-mail-letters

8 Rules for Winning with Political Letters

You can always tell when an election is around the corner — your mail box if filled with political letters, glossy flyers, and various types of mailers. This might tempt
Brian Floyd
robo-calls

Robo Call Recordings: How to Win on Election Day

Any winning robo call recording should be made with the same care and consideration taken with any mail piece, yard sign, television ad or radio spot made for your
Contributing Author
reason-candidates-success-failure-fundraising

The Real Reason Candidates Succeed or Fail at Fundraising

There’s one big reason behind why candidates are successful at fundraising. It’s also the same reason why many candidates fail to raise money when running for office. Sound odd?
Brian Floyd