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Why Winning Candidates Never Confuse Voters with their Message
If you’re serious about winning your election, then you need a winning campaign message that resonates with the voters on an issue or set of issues they strongly care
Why Consistency is Key to Winning an Election
You have a winning message that’s about the voters, centers on issues that extremely frustrate them, and have a realistic plan to make things better for your community. But
Why Candidates Who Talk Only About Themselves Often Lose
9 out of 10 times the candidate with the best message wins the election. This is true even if the candidate does not have the most money to spend
Running for Office to Raise Your Name Identification is a Dumb Idea
People decide to run for political office for many different reasons. Some of those reasons are great, some are average, and some are downright dumb. The dumbest one I
Why Family Must Always Come First on Political Campaigns
Do you know what the most important asset a candidate can have when running for office? It’s not money. It’s not volunteers. It’s not a winning message. While all
Why Winning Candidates Think Before Sharing on Social Media
One of the ways that candidates running for office often get beat is when the past comes back to haunt them. Perhaps it’s a past lover scorned who’s come
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