The Pros and Cons of Running for Office Against an Incumbent

They say it’s hard to beat an incumbent and there’s plenty of data to back that up. But that doesn’t mean it’s impossible if you’re challenging someone for their
Brian Floyd

7 Essentials of a Winning Campaign Fundraising Letter

Raising money is the crux of any political campaign, but most candidates dread the thought of asking for money. Many candidates think they need to hold a fundraising event.
Contributing Author

7 Elements of a Winning Political Campaign Message

The candidate who wins an election isn’t always the candidate with the most money, most endorsements, or most volunteers. The winning candidate is quite often the person who has
Brian Floyd

5 Ways Candidates Can Ask for Campaign Money

As a candidate for elected office, unless you are independently wealthy and self-funding your campaign, you need to raise money. Signs, mailers, phone calls, polls, Facebook ads, you name
Brian Floyd

How to Hire a Political Campaign Consultant

Are you thinking you need to hire a professional political consultant to run your campaign? If so, then you need to be slow and methodical about it. There’s five key
Brian Floyd

Top 10 Reasons Political Candidates Lose Elections

Why do so many candidates for public office lose elections? In my professional experience, there are typically ten main reasons why candidates fail to win the office they are
Brian Floyd

How to Win an Election by Chasing Vote by Mail Ballots

Chasing Vote By Mail ballots wins elections. Running a good chase program is like GOTV (Get Out The Vote) every day of the month running up and through Election
Contributing Author

How to Write a Winning Campaign Press Release

If you’re running for elected office, you’re going to need to write and send press releases. The concept sounds more daunting than it actually is, so don’t get intimidated.
Brian Floyd

6 Key Components of a Winning Stump Speech

As a candidate for elected office you’re going to be giving plenty of speeches, so you’ll need to have your stump speech down pat. Strong public speaking conveys confidence
Brian Floyd

Why Winning Candidates Understand Voter Propensity

Understanding the propensity of any given voter is essential for a winning campaign. It can make the difference between a victory or a defeat. First off, let’s get a firm understanding
Brian Floyd

3 Lazy Ways Political Candidates Can Raise Money

Political candidates love to spend money on their campaigns. They just hate the process of raising it. Many candidates feel uncomfortable asking for money and feel sleazy when doing
Brian Floyd

5 Biggest Lies Political Candidates Believe

  It won’t surprise anyone that lies and politics often go together like peanut butter and jelly, franks and beans, baseball and apple pie, or any other simile of
Brian Floyd

Why Juneteenth is Worthy of Celebration

The newest American holiday – Juneteenth – is on Monday, June 19th. Events celebrating and commemorating it will take place the preceding weekend. ​Juneteenth became a federal holiday in
Brian Floyd

5 Presidential Biographies Political Candidates Should Read

“Study history, study history. In history lie all the aspects of statecraft.”  — Winston Churchill to an American student, May 1953 Candidates need to learn not only the political
Brian Floyd

The Importance of Political Candidate Research on a Campaign

As a candidate for elected office it’s a good idea to know both the strengths and the vulnerabilities of not only your opponents, but also of yourself as a
Brian Floyd

5 Books Successful Political Candidates Need to Read

If you’re serious about being a highly successful political candidate, and by extension an effective public official who continues to get elected, you need to always stay a few
Brian Floyd

Why Winning Candidates Give Voters a Holiday Break

This is an article I never thought I’d have to write, but it seems too many candidates just won’t give voters a break during the holidays. So I’m going
Brian Floyd

How to Know When to Seek an Election Recount

To seek a recount, or to not seek a recount, that dear candidate is the question. But what is the answer? In my experience, not seeking a recount is
Brian Floyd
All political candidates need a website.

Why Every Political Campaign Website Needs a Blog

As a candidate for elected office you need to have a dedicated campaign website. And one of those things you need on your campaign’s website is a blog. What? 
Brian Floyd

3 Do’s & 3 Don’ts for Talking About a Political Opponent

Political campaigns get heated. Harsh words get spoken.  Hard hitting advertisements are put before the voters. This is all normal practice in the American political system and quite expected
Brian Floyd