by Brian Floyd | Candidate Advice
If you’re serious about being a highly successful political candidate, and by extension an effective public official who continues to get elected, you need to always stay a few steps of not only your competitors, but also your peers. Beyond the fundamentals of...
by Brian Floyd | Candidate Advice, Strategies & Tactics
This is an article I never thought I’d have to write, but it seems too many candidates just won’t give voters a break during the holidays. So I’m going to say this as clearly as I can. Unless you have an election in December or early January —...
by Brian Floyd | Candidate Advice, Strategies & Tactics
To seek a recount, or to not seek a recount, that dear candidate is the question. But what is the answer? In my experience, not seeking a recount is probably the wisest course of action. During my 24 years working on political campaigns, I’ve been involved in...
by Brian Floyd | Online Campaigning
Social media is an incredible development that allows everyone to keep in touch with individuals they know, connect with people they’ve never met before, and share their opinions and views on any and every topic. That’s why having a presence on social...
by Brian Floyd | Coronavirus & Campaigning, Messaging
Since March every aspect of American life has been turned upside down and remains in a state of upheaval. This includes political campaigns like yours. Candidates must immediately adapt their campaign to this current reality that many refer to as the “New...
