Brian Floyd is a highly successful political consultant with expertise in candidate messaging, branding, voter contact, rapid response, and social media.
We hear and see everywhere about all of the things that divide the American people. But there’s one thing Americans agree on. It’s mobile phones. Data compiled by Pew
There are two things I tell candidates they need to start doing once they decide to run for office: raise money and collect endorsements. Fundraising is the more important
Political candidates love to spend money on their campaigns. They just hate the process of raising it. Many candidates feel uncomfortable asking for money and feel sleazy when doing
It won’t surprise anyone that lies and politics often go together like peanut butter and jelly, franks and beans, baseball and apple pie, or any other simile of
The newest American holiday – Juneteenth – is on Monday, June 19th. Events celebrating and commemorating it will take place the preceding weekend. Juneteenth became a federal holiday in
“Study history, study history. In history lie all the aspects of statecraft.” — Winston Churchill to an American student, May 1953 Candidates need to learn not only the political
As a candidate for elected office it’s a good idea to know both the strengths and the vulnerabilities of not only your opponents, but also of yourself as a
If you’re serious about being a highly successful political candidate, and by extension an effective public official who continues to get elected, you need to always stay a few
This is an article I never thought I’d have to write, but it seems too many candidates just won’t give voters a break during the holidays. So I’m going
