Author: Brian Floyd

Voters have strong views of candidates and elected officials. Some of them are accurate. Some of them are nice.  Many of them are not. Voters simply do not hold

Election Night is a big deal. It’s the culmination of a long campaign and a typically long day of making sure all your supporters got to the polls or

Opinion polling is a major part of modern campaigning and politics. If you doubt this, just turn on your preferred cable news channel.  There’s a good bet there’s a

Successful political campaigns have several things in common. One of them is consistent messaging. A candidate who has a message that strikes a chord with the largest group of

The fastest way a candidate for elected office can get into trouble is with money. Now I’m not talking about stealing money from the campaign account or using campaign

Telephone calls are an essential part of every successful political campaign’s voter contact strategy. Today, many campaigns are specifically using mass text messaging to communicate on the phone with

This should go without saying, but in 21st Century America, your campaign needs to have a website. It doesn’t matter if you are running in an area that only