Category: Strategies & Tactics

If you want to win your election, you need to Get Out the Vote (aka GOTV) all day on Election Day — or you may not win. I have seen

Do not underestimate the power of local endorsements to help your campaign. Every candidate wants their local police, fire, mayor, sheriff, etc. to endorse their campaign. But endorsements from

Memorial Day is Monday.  What does this mean to you as a candidate?  Potentially a lot depending on how you handle this important American holiday. For many Americans Memorial

Scott Adams contributed this article on grassroots organization to The Campaign School. Scott is a bonafide campaign professional who wrote the book on grassroots organizing.  He cut his political

Let’s not lie to each other.  You want to tear down your opponent’s sign, don’t you? It would give you some sense of satisfaction and maybe a bit of

Mother’s Day is Sunday.  What activities do you have planned for your campaign? The answer better be a resounding NOTHING! Mother’s Day is considered an unofficial holiday in the

GOTV Victory or Get Out The Vote, is all about getting YOUR VOTERS to the polls. It is not about getting your opponents voters to the polls. A GOTV Victory is not

GOTV or Get Out The Vote or GO – TV, what ever you call it, is like going to church in the old south. It is just something you do and

Campaign Junk will waste your money and time. It will limit your ability to communicate your winning message to voters. What is Campaign Junk? Campaign Junk would be combs,

Door Hangers are an important tool to help you win votes. Door Hangers are great when you are walking door to door and the targeted voter is not home. You can