Category: Communicating

social-media-political-campaigns

The Essential Social Media Platforms for Political Candidates

Social media is an incredible development that allows everyone to keep in touch with individuals they know, connect with people they’ve never met before, and share their opinions and
Brian Floyd
All political candidates need a website.

Why Every Political Campaign Website Needs a Blog

As a candidate for elected office you need to have a dedicated campaign website. And one of those things you need on your campaign’s website is a blog. What? 
Brian Floyd
3-ways-winning-candidates-negative-campaigns

3 Do’s & 3 Don’ts for Talking About a Political Opponent

Political campaigns get heated. Harsh words get spoken.  Hard hitting advertisements are put before the voters. This is all normal practice in the American political system and quite expected
Brian Floyd
3-things-winning-candidates-avoid-last-mailers

4 Kinds of Mail Political Candidates Should Send

Believe it or not, Mail is still king when it comes to mass communications for political campaigns voters during most elections. Not sure about that?  Then why is your
Brian Floyd
10-main-reasons-candidates-lose-elections

Guidelines for Declaring Victory, Conceding Defeat, and Requesting Recounts

Every election comes to an end.  One candidate and their supporters are overjoyed, all others are to various levels disappointed. Life goes back to normal and the campaigning ceases
Brian Floyd
political-campaign-danger

The 3 Words Political Candidates Must Avoid

On a political campaign you’re going to spend a lot of time talking about yourself and your plans. It is unavoidable since you are the candidate and these are
Brian Floyd
5-common-polling-mistakes

3 Big Speech Mistakes Political Candidates Make

As a candidate for public office you’re going to be required to give speeches, but let’s be honest — your speech could bomb with your audience. In my experience
Brian Floyd

CANDIDATE TRAINING – Secrets of a Winning Political Campaign Stump Speech

Today we’re releasing a new candidate training: Secrets of a Winning Political Campaign Stump Speech. Once you decide to run for public office you become a public speaker. A
Brian Floyd

Why Political Candidates Should Use Humor When Going Negative

As a candidate, if you find yourself in a tight race you’re probably going to need to attack. And there’s a way to do it without coming off as
Brian Floyd
5-mistakes-political-candidates-make-press-releases

5 Mistakes Political Candidates Make with Press Releases

Even in the age of social media, press releases remain a great way for political candidates to get news out about themselves and their policy positions. But you need
Brian Floyd