Category: Communicating

gold-mine-robo-poll

How to Know What They Think: Win with a Robo Poll

Ever watch that Discovery show “Gold Rush“?  It reminds me of  conducting a campaign poll. I know this sounds silly.  And frankly I am a little reluctant to admit that I
Contributing Author

Top 5 Reasons Direct Mail Wins Big on Election Day

Political Direct Mail is one of the best ways to reach your voting universe – even in the digital age. Many continue argue that physical direct mail is finished
Contributing Author
endorsements-win-election-day

How to Use Endorsements to Win on Election Day

Endorsements can give you an edge and help you win more votes on Election Day. The right endorsement will help voters know who you are and provide your campaign a level
Contributing Author

4 Lessons from Coco Chanel on How To Win More Votes

Coco Chanel is arguably one of the most fascinating and controversial women of the 20th century. I recently had the opportunity to read Mademoiselle: Coco Chanel and the Pulse
Contributing Author

3 Ways the Voters View Candidates for Elected Office

Voters have strong views of candidates and elected officials. Some of them are accurate. Some of them are nice.  Many are not. Voters simply do not hold many candidates
Brian Floyd

3 Ways the Voters Perceive Candidates for Elected Office

Voters have strong views of candidates and elected officials. Some of them are accurate. Some of them are nice.  Many of them are not. Voters simply do not hold
Brian Floyd

How Polling Can Help You Win Big on Election Day

Opinion polling is a major part of modern campaigning and politics. If you doubt this, just turn on your preferred cable news channel.  There’s a good bet there’s a
Brian Floyd
Winning candidates are always consistent and on target with their message.

Why Winning Candidates Always Stay on Message

Every successful campaign has a consistent message that resonates with voters. That message strikes a chord with the largest group of voters and propels a candidate to victory on Election
Brian Floyd