The essence of a successful political campaign is communicating with the voters in a way that connects with them. But candidates often undermine their messaging and blow it with
With the holiday season upon us, many candidates are thinking about sending Christmas cards to their supporters. But might I suggest you send Thanksgiving cards instead? First, I am
Mail is a giant part of reaching voters and winning a local election. But there are pitfalls winning candidates avoid with their mail during the last week before an
As a candidate for office Google search is extremely important to you. But Google might be waving people off from visiting your website. Google Search is the way that
A lot of people tell candidates that direct mail is dead. They’re wrong. Direct mail is king when it comes to winning local elections. Sending mail to the voters
One of the most important but also the most useless things for a candidate are endorsements. Yes, big endorsements help you raise money and provide you third party credibility.
As a candidate for elected office you will need to deal with traditional media in some form of fashion. Most people who have never run for office lack any
Hilary Clinton is all over the country right now promoting and selling her book What Happened. The purpose of the book is to explain and rationalize why she lost
The best way for a candidate running for local office to get known and gain voters support is by walking precincts. Candidates who spend the time and energy canvassing
You’ve landed a big endorsement for your campaign. This endorsement carries such weight that it will increase your profile as a candidate. It may help you raise money, convert