Category: Articles

The X’s and O’s of Endorsements

Winning campaigns need to establish credibility and one of the quickest ways achieve this is by securing endorsements.  How?  Because endorsements allow the candidate to tell donors, voters and
Contributing Author
3-ways-winning-candidates-negative-campaigns

3 Ways Winning Candidates Can Go Negative on Campaigns

You may not want to hear this but there is a place in many political campaigns for going negative.  Why? Because at the end of the day negative campaigning
Contributing Author
3-ways-winning-candidates-raise-money-fast

3 Ways Winning Candidates Raise Money Fast for Their Campaigns

Money and politics go hand in hand. It often gets a bad rap and sometimes for good reason (case in Point – don’t be this guy). But as a
Contributing Author
high-propensity-voters

How to Win (or Lose) an Election with High Propensity Voters

In America we believe that all people are equal regardless of age, sex, race, religion, income, or education. On Election Day all votes carry equal weight. But when it
Brian Floyd
remit-envelopes-dont-leave-home-without-them

Remit Envelopes: Don’t Leave Home Without Them

Whether you are a first time candidate or an incumbent, you need to have Candidate Emergency Kit. Like any roadside emergency kit, it’s a good idea to make sure
Contributing Author
why-precinct-walking-winning-candidates-secret-weapon

Why Precinct Walking is a Winning Candidate’s Secret Weapon

The most powerful form of voter contact isn’t sending people tons of mail, inundating them TV advertisements, or overwhelming Facebook with sponsored posts. Nope. The most powerful for of
Brian Floyd
7-essentials-winning-campaign-fundraising-letter

7 Essentials of a Winning Campaign Fundraising Letter

Raising money is the crux of any political campaign, but most candidates dread the thought of asking for money. Many candidates think they need to hold a fundraising event.
Contributing Author
7-elements-winning-political-campaign-story

7 Key Elements of a Winning Political Campaign Story

The candidate who wins an election isn’t always the candidate with the most money, most endorsements, or most volunteers. The winning candidate is quite often the person who tells
Brian Floyd
7-elements-winning-political-campaign-story

7 Elements of a Winning Political Campaign Message

The candidate who wins an election isn’t always the candidate with the most money, most endorsements, or most volunteers. The winning candidate is quite often the person who has
Brian Floyd
winning-candidates-always-say-no-campaign-junk

Why Winning Candidates Say “No” to Campaign Junk

When you are a political candidate running for elected office you get inundated by people who come out of nowhere claim they “want to help your campaign.” Don’t be
Brian Floyd