There’s really only one thing that differentiates a winning political candidate from a losing office seeker. It’s so clear and obvious that many candidates miss it. Simply put, winning
Winning campaigns need to establish credibility and one of the quickest ways achieve this is by securing endorsements. How? Because endorsements allow the candidate to tell donors, voters and
You may not want to hear this but there is a place in many political campaigns for going negative. Why? Because at the end of the day negative campaigning
As I have written not all voters are equal. Some voters are more important than others because they always vote. These high propensity voters are key to winning many
In America we believe that all people are equal regardless of age, sex, race, religion, income, or education. On Election Day all votes carry equal weight. But when it
Whether you are a first time candidate or an incumbent, you need to have Candidate Emergency Kit. Like any roadside emergency kit, it’s a good idea to make sure
The most powerful form of voter contact isn’t sending people tons of mail, inundating them TV advertisements, or overwhelming Facebook with sponsored posts. Nope. The most powerful for of
Raising money is the crux of any political campaign, but most candidates dread the thought of asking for money. Many candidates think they need to hold a fundraising event.
The candidate who wins an election isn’t always the candidate with the most money, most endorsements, or most volunteers. The winning candidate is quite often the person who has
