You may not want to hear this but there is a place in many political campaigns for going negative. Why? Because at the end of the day negative campaigning
As I have written not all voters are equal. Some voters are more important than others because they always vote. These high propensity voters are key to winning many
The most powerful form of voter contact isn’t sending people tons of mail, inundating them TV advertisements, or overwhelming Facebook with sponsored posts. Nope. The most powerful for of
The candidate who wins an election isn’t always the candidate with the most money, most endorsements, or most volunteers. The winning candidate is quite often the person who has
If you’re serious about winning your election, then you need to understand the 5 Second Rule. No, this has nothing to do with dropping a piece of food and
Many candidates think they are going to win, but when the ballots are counted on Election Night they go down in flames. This usually happens because they never knew
Of all the things that voters may want to know about a candidate, and all the things that a candidate may have to offer the voters, there’s really only
We’ve all heard the old cliche, “a picture is worth a thousand words.” There’s a reason it’s a cliche. It’s because it’s true — especially when you’re running for
Donald J. Trump was far from the perfect candidate for elected office. At least three times last year I predicted his defeat, both in the primaries and during the
