As a candidate for elected office you will need to deal with traditional media in some form of fashion. Most people who have never run for office lack any
Winning campaigns need to establish credibility and one of the quickest ways achieve this is by securing endorsements. How? Because endorsements allow the candidate to tell donors, voters and
You may not want to hear this but there is a place in many political campaigns for going negative. Why? Because at the end of the day negative campaigning
When I first stepped into a campaign headquarters I kept hearing the term GOTV. I thought it was a special election program for campaign insiders. Quickly I found out
Whether you are a first time candidate or an incumbent, you need to have Candidate Emergency Kit. Like any roadside emergency kit, it’s a good idea to make sure
Raising money is the crux of any political campaign, but most candidates dread the thought of asking for money. Many candidates think they need to hold a fundraiser event
Billboards are a waste of money for political campaigns. And it’s not just billboards but any large roadside signs – like those 4×8 that candidates love. This article is
Warning: Fundraising events can kill campaigns. Listen, these events definitely have their place in any campaign, but as a campaign professional, I generally don’t encourage campaigns to host too many.
All candidates should take ballot titles seriously. The right title can help you win. The wrong title can do exactly the opposite. Below a candidate’s name is their “ballot
