5 Tips for Dealing with Traditional Media on a Political Campaign

As a candidate for elected office you will need to deal with traditional media in some form of fashion.  Most people who have never run for office lack any
Contributing Author

The X’s and O’s of Endorsements

Winning campaigns need to establish credibility and one of the quickest ways achieve this is by securing endorsements.  How?  Because endorsements allow the candidate to tell donors, voters and
Contributing Author

3 Ways Winning Candidates Can Go Negative on Campaigns

You may not want to hear this but there is a place in many political campaigns for going negative.  Why? Because at the end of the day negative campaigning
Contributing Author

The Secrets of a Successful Get Out The Vote Operation

When I first stepped into a campaign headquarters I kept hearing the term GOTV. I thought it was a special election program for campaign insiders. Quickly I found out
Contributing Author

3 Ways Winning Candidates Raise Money Fast for Their Campaigns

Money and politics go hand in hand. It often gets a bad rap and sometimes for good reason (case in Point – don’t be this guy). But as a
Contributing Author

Remit Envelopes: Don’t Leave Home Without Them

Whether you are a first time candidate or an incumbent, you need to have Candidate Emergency Kit. Like any roadside emergency kit, it’s a good idea to make sure
Contributing Author

7 Essentials of a Winning Campaign Fundraising Letter

Raising money is the crux of any political campaign, but most candidates dread the thought of asking for money. Many candidates think they need to hold a fundraising event.
Contributing Author

How to Win: Just Say No to Billboards

Billboards are a waste of money for political campaigns.  And it’s not just billboards but any large roadside signs – like those 4×8 that candidates love. This article is
Contributing Author

How Fundraising Events Can Kill Campaigns

Warning:  Fundraising events can kill campaigns. Listen, these events definitely have their place in any campaign, but as a  campaign professional, I generally don’t encourage campaigns to host too many.
Contributing Author

Ballot Titles: How to win on Election Day

All candidates should take ballot titles seriously.  The right title can help you win.  The wrong title can do exactly the opposite. Below a candidate’s name is their “ballot
Contributing Author