Author: Brian Floyd

Believe it or don’t, money isn’t the most important factor in determining who wins an election. Yes, having plenty of cash on hand is necessary if you’re serious about

As a political consultant I always try to conduct a poll as I begin a campaign. A good poll can tell you which issues matter the most to the

There’s really only one thing that differentiates a winning political candidate from a losing office seeker. It’s so clear and obvious that many candidates miss it. Simply put, winning

As Election Day comes closer, your campaign activities will switch from those of persuasion to those of GOTV – Getting Out The Vote. Many candidates make a huge mistake

Even in the age of the Internet, email, and Facebook, telephone calls remain a highly effective way to contact voters. In almost every campaign I run telephone calls are

As I have written not all voters are equal. Some voters are more important than others because they always vote. These high propensity voters are key to winning many

As a candidate for office, there are many ways for you to communicate with the voters. But which methods are best? Which ones are the best use of your

In America we believe that all people are equal regardless of age, sex, race, religion, income, or education. On Election Day all votes carry equal weight. But when it

The most powerful form of voter contact isn’t sending people tons of mail, inundating them TV advertisements, or overwhelming Facebook with sponsored posts. Nope. The most powerful for of

The candidate who wins an election isn’t always the candidate with the most money, most endorsements, or most volunteers. The winning candidate is quite often the person who has