power-three-point-plan-political-campaign-messaging

The Power of a Three-Point Plan in Political Campaign Messaging

A key part of a candidate’s winning message is The Plan. The Plan tells the voters what you the candidate want to do on their behalf should they elect
Brian Floyd
Three-Cs-Winning-Political-campaign-message

The Three C’s of a Winning Political Campaign Message

Last week Daniel Henninger wrote in  The Wall Street Journal about President Trump bringing John Kelly on as new his Chief of Staff and Kelly’s immediate firing of Anthony
Brian Floyd
2-winning-candidates-discuss-candidate-debates-forums

2 Winning Candidates Discuss Candidate Debates and Forums

I wanted to share some insights on debates and forums from two different candidates who each won their election this year in two very different states:  Texas and California.
Brian Floyd
why-winning-candidates-always-participate-debates-forums

Winning Political Candidates Always Participate in Debates and Forums

As a candidate for any elected office you’ll be asked to participate in public forums and debates. This is a part of the political process that in America dates
Brian Floyd
why-winning-candidates-never-confuse-message

Why Winning Candidates Never Confuse Voters with their Message

If you’re serious about winning your election, then you need a winning campaign message that resonates with the voters on an issue or set of issues they strongly care
Brian Floyd
why-consistency-key-winning-election

Why Consistency is Key to Winning an Election

You have a winning message that’s about the voters, centers on issues that extremely frustrate them, and have a realistic plan to make things better for your community. But
Brian Floyd
why-candidates-talk-about-themselves-lose-elections

Why Candidates Who Talk Only About Themselves Often Lose

9 out of 10 times the candidate with the best message wins the election. This is true even if the candidate does not have the most money to spend
Brian Floyd

Running for Office to Raise Your Name Identification is a Dumb Idea

People decide to run for elected office for many different reasons. Some of those reasons are great, some are average, and some are downright dumb. The dumbest one I
Brian Floyd
why-family-always-comes-first-political-campaign

Why Family Must Always Come First on Political Campaigns

Do you know what the most important asset a candidate can have when running for office?  It’s not money. It’s not volunteers. It’s not a winning message. While all
Brian Floyd

Why Winning Candidates Think Before Sharing on Social Media

One of the ways that candidates running for office often get beat is when the past comes back to haunt them. Perhaps it’s a past lover scorned who’s come
Brian Floyd