winning-candidates-walk-precincts

5 Things Winning Candidates Have When Walking Door to Door

The best way for a candidate running for local office to get known and gain voters support is by walking precincts. Candidates who spend the time and energy canvassing
Brian Floyd
5-ways-winning-candidates-announce-big-endorsements

5 Ways Winning Candidates Announce Big Endorsements

You’ve landed a big endorsement for your campaign. This endorsement carries such weight that it will increase your profile as a candidate. It may help you raise money, convert
Brian Floyd
three-important-ms-winning-political-campaign

Top 3 Things Winning Political Campaigns Have in Common

All winning political campaigns have three elements in common, I call them the 3 Important M’s: Message, Money, and Minutes. If you want to win your election, you must
Brian Floyd
three-important-ms-winning-political-campaign

3 Vital Things Winning Political Campaigns Have in Common

All winning political campaigns all have three important things in common. It may sound simple but it’s true. And campaigns that lose usually fail in at least one of
Brian Floyd

What Kind of Elected Official Will You Be? A Leader or a Politician?

This wasn’t the article I intended to publish today. I’m not even sure I should be writing it. However it’s something I feel very strongly about and want to
Brian Floyd
5-winning-lessons-political-campaign-mastermind-arthur-finkelstein

5 Winning Lessons from Political Campaign Mastermind Arthur Finkelstein

One of the most successful political strategists of contemporary American politics passed away Friday, August 18, 2017 — Arthur Finkelstein. If you’ve never heard of Arthur, don’t worry about
Brian Floyd
why-political-party-stereotypes-dangerous-campaigns

Why Political Party Stereotypes are Dangerous to Campaigns

Political party stereotypes go like this: all Democrats favor activist government, legal abortion, and placing limits on 2nd Amendment rights, while all Republicans want smaller government, no restrictions on
Brian Floyd
power-three-point-plan-political-campaign-messaging

The Power of a Three-Point Plan in Political Campaign Messaging

A key part of a candidate’s winning message is The Plan. The Plan tells the voters what you the candidate want to do on their behalf should they elect
Brian Floyd
Three-Cs-Winning-Political-campaign-message

The Three C’s of a Winning Political Campaign Message

Last week Daniel Henninger wrote in  The Wall Street Journal about President Trump bringing John Kelly on as new his Chief of Staff and Kelly’s immediate firing of Anthony
Brian Floyd
2-winning-candidates-discuss-candidate-debates-forums

2 Winning Candidates Discuss Candidate Debates and Forums

I wanted to share some insights on debates and forums from two different candidates who each won their election this year in two very different states:  Texas and California.
Brian Floyd