Author: Brian Floyd

Direct Mail is one of the best ways to reach voters and win a local election — yes, even in the digital age. Many will disagree and argue with

Every registered voter has something every candidate needs to win an election:  A Vote The key to earning those votes is transforming voters not just into your supporters, but

The smartest and most qualified candidate does not always win the Election. It’s the candidate with the SMART goals who often comes out on top. Members of both major

Understanding the propensity of any given voter is essential for a winning campaign. It can make the difference between a victory or a defeat. First off, let’s get a firm understanding

Raising money and gathering endorsements are crucial components of running for public office. Your campaign needs money to buy signs, send mailers, run ads, and so forth. Your campaign

Raising money and gathering endorsements are crucial components of running for public office. Your campaign needs money to buy signs, send mail, broadcast commercials, and so forth. Your campaign

There’s no such thing as a sure thing in politics. John Bel Edwards proved that on Saturday, November 21, 2015 when he beat David Vitter in a Runoff for

Voters have strong views of candidates and elected officials. Some of them are accurate. Some of them are nice.  Many are not. Voters simply do not hold many candidates

Voters have strong views of candidates and elected officials. Some of them are accurate. Some of them are nice.  Many of them are not. Voters simply do not hold

Election Night is a big deal. It’s the culmination of a long campaign and a typically long day of making sure all your supporters got to the polls or