One of the ways that candidates running for office often get beat is when the past comes back to haunt them. Perhaps it’s a past lover scorned who’s come
There’s really only one thing that differentiates a winning political candidate from a losing office seeker. It’s so clear and obvious that many candidates miss it. Simply put, winning
Winning campaigns need to establish credibility and one of the quickest ways achieve this is by securing endorsements. How? Because endorsements allow the candidate to tell donors, voters and
When I first stepped into a campaign headquarters I kept hearing the term GOTV. I thought it was a special election television program for campaign insiders. I quickly learned
Even in the age of the Internet, email, and Facebook, telephone calls remain a highly effective way to contact voters. In almost every campaign I run telephone calls are
Whether you are a first time candidate or an incumbent, you need to have Candidate Emergency Kit. Like any roadside emergency kit, it’s a good idea to make sure
The most powerful form of voter contact isn’t sending people tons of mail, inundating them TV advertisements, or overwhelming Facebook with sponsored posts. Nope. The most powerful for of
When you are a political candidate running for elected office you get inundated by people who come out of nowhere claim they “want to help your campaign.” Don’t be
If you’re serious about winning your election, then you need to understand the 5 Second Rule. No, this has nothing to do with dropping a piece of food and
