Category: Uncategorized

win-with-slate-mailers

How to Win Big With Slate Cards on Election Day

Do slate cards work? Heck, yes, they work! That is why several million dollars are spent on them every year in Californa. Purchasing placement on a slate card is
Contributing Author
win-with-political-mail

How to Win on Election Day With Political Mail

Political Mail wins elections. That’s a fact. However, to win with Political Mail you must follow some basic rules. Copy – Short and to the point.  With Political Mail, you are not writing
Contributing Author
target-high-propensity-voters

Target: How to Win More With High Propensity Voters

Target the right voters and you have a better chance of winning your election. The best place to start is figuring out who the high prosperity voters are and
Contributing Author
identification-targeting-voters

Voter Identification: How to be a Winner on Election Day

Voter Identification is one of the most important tasks you must engage in if you want to win your election. Voter Identification is simply figuring out who will vote
Contributing Author
7-rules-political-glossy-mailers

7 Rules for Winning with Glossy Mailers

There’s one big reason that political candidates for office – especially local candidates – send nice glossy mailers to the voters. Mail works. Despite the proclamations of those who
Brian Floyd
political-mail-letters

8 Rules for Winning with Political Letters

You can always tell when an election is around the corner — your mail box if filled with political letters, glossy flyers, and various types of mailers. This might tempt
Brian Floyd
robo-calls

Robo Call Recordings: How to Win on Election Day

Any winning robo call recording should be made with the same care and consideration taken with any mail piece, yard sign, television ad or radio spot made for your
Contributing Author
knowing-when-to-time-your-campaign-calls

Knowing the Right Times to Make Your Campaign Calls

  Campaign Calls are most effective when done at the right time for YOUR campaign. When NOT to make Campaign Calls We need to get this out of the way
Contributing Author
how-targeted-letters-win-elections

How Targeted Letters Help You Win on Election Day

Targeted letters are an effective campaign tool and a great way to share your winning message to voters. People are not writing letters any more.  It is old school. But
Contributing Author

5 Reasons Direct Mail Still Wins on Election Day

Direct Mail is one of the best ways to reach voters and win a local election — yes, even in the digital age. Many will disagree and argue with
Brian Floyd