If you’re a candidate for office these days you’ve got a thankless job. A huge majority of Americans simply do not trust people in public office or seeking it.
If you read my articles on a regular basis, you know I’m a huge proponent of sending physical mail during a political campaign. Some say that’s old fashioned and
With the holiday season upon us, many candidates are thinking about sending Christmas cards to their supporters. But might I suggest you send Thanksgiving cards instead? First, I am
Mail is a giant part of reaching voters and winning a local election. But there are pitfalls winning candidates avoid with their mail during the last week before an
As a candidate for office Google search is extremely important to you. But Google might be waving people off from visiting your website. Google Search is the way that
A lot of people tell candidates that direct mail is dead. They’re wrong. Direct mail is king when it comes to winning local elections. Sending mail to the voters
As a candidate for elected office you’ll need a distinct email address for your campaign. A lot of candidates attempt to do this by creating a free Gmail account.
One of the most important but also the most useless things for a candidate are endorsements. Yes, big endorsements help you raise money and provide you third party credibility.
As a candidate for elected office you will need to deal with traditional media in some form of fashion. Most people who have never run for office lack any
As a candidate for elected office you will need to deal with press in some form of fashion. Most people who have never run for office lack any experience
