Professional pollster Matthew Jason contributed this article to The Campaign School to help candidates avoid the common mistakes he often sees in political polling. Polling Mistake #1: Not Testing
Door Hangers are an important tool to help you win votes. Door Hangers are great when you are walking door to door and the targeted voter is not home. You can
As a candidate for elected office you’re going to be giving plenty of speeches, so you’ll need to have your stump speech down pat. Strong public speaking conveys confidence
Endorsement cards are a great thing to have when you are running for office. These simple cards are both important and affordable. Endorsement cards are one of the first
It should go without saying that you shouldn’t be campaigning on recognized national holidays, but did you know there are unofficial holidays you shouldn’t be campaigning on either? There
One of the most important things winning candidates do is successfully define themselves to the voters. Who they are. What they stand for. What they want to do. This
The Precinct Blitz is all about identifying more voters for an Election Day win. A Precinct Blitz a very fast way build your campaign ID’s, that is, voters that are
The one thing nearly every winning candidate has in common is one sentence. Yes, one sentence. That one sentence they all know may be small in size but it
Fundraising is without a doubt one of the essential elements of running a successful political campaign. Winning an election takes money. Your campaign needs money to communicate with voters,
