In a tough election, the candidate with the clearest and most concise message typically follows the old adage of marketing and campaigning known as KISS: Keep It Simple, Stupid.
Do not underestimate the power of local endorsements to help your campaign. Every candidate wants their local police, fire, mayor, sheriff, etc. to endorse their campaign. But endorsements from
Social media platforms like Facebook, You Tube, Twitter, Instagram, and so forth are incredible tools for communication – especially for campaigns. Social media allows you directly communicate with the
If you’re running for elected office, you’re going to need to write and send press releases. The concept sounds more daunting than it actually is, so don’t get intimidated.
A winning phone script is simple to write. But many campaigns just don’t write good scripts. The biggest challenge with campaigns is that they try to cram way too much
A winning phone script is simple to write. But many campaigns just don’t write good scripts. The biggest challenge I see with campaigns is that they try to cram way
Professional pollster Matthew Jason contributed this article to The Campaign School to help candidates avoid the common mistakes he often sees in political polling. Polling Mistake #1: Not Testing
As a candidate for elected office you’re going to be giving plenty of speeches, so you’ll need to have your stump speech down pat. Strong public speaking conveys confidence
One of the most important things winning candidates do is successfully define themselves to the voters. Who they are. What they stand for. What they want to do. This
