Category: Communicating

story-behind-donald-trump-election-victory

The Story Behind Donald Trump’s Election Victory (and what you can learn from it)

A week and a half ago Donald Trump did the improbable and what many considered the impossible – he won the election to serve as the next president of
Brian Floyd
5-weeks-good-time-poll

Why 5 Weeks from an Election is a Good Time to Poll

Election Day is only 38 days away as of today. The marathon of the campaign has now become a full sprint. On Tuesday there will only be five weeks
Brian Floyd
candidates-confuse-voters-lose-elections

Candidates who Confuse Voters Lose Elections

In education, if a teacher confuses their students, they lose the student. In marketing, if a company confuses their customers, they lose the customer. The same is true in
Brian Floyd
hillary-clinton-winning-dnc-speech

Winning Lessons from Hillary Clinton’s DNC Speech

On July 28th, Hillary Clinton accepted the nomination of the Democratic Party to run as president this November.  That night she gave an acceptance speech to the assembled delegates of
Brian Floyd
picking-winning-campaign-website-domain

Choosing a Winning Campaign Website Name

Every political candidate for elected office needs a website.There’s no exception to that. Yes even in the age of social media mania, your campaign still needs one of those
Brian Floyd
ballot-title-helps-win-elections

Ballot Titles: How to win on Election Day

All candidates should take ballot titles seriously.  The right title can help you win.  The wrong title can do exactly the opposite. Below a candidate’s name is their “ballot
Contributing Author
campaign-lessons-britain-eu-vote

Campaign Lessons from Britain’s EU Vote

A week and a half before the celebration of America’s Independence Day, the voters of Great Britain declared their independence from the European Union. No one should be surprised by
Brian Floyd

Do Your Political Campaign Signs Suck?

Every candidate we’ve ever worked for wanted political campaign signs.  But in our experience, most political campaign signs are not that good.  In fact, many of them are absolutely horrible.
Brian Floyd
why-every-candidate-needs-website

Why Every Candidate Needs a Website

If you’re a candidate for elected office you need to have a campaign website.  There aren’t any if’s or but’s about it.  If you don’t have your own website, there’s
Brian Floyd
can-you-offer-more-than-thoughts-prayers

Can you offer more than Thoughts and Prayers?

Whenever tragedy strikes – as it did this last weekend with the terrorist mass shooting attack in Orlando, Florida – elected officials, candidates, and other public figures are quick
Brian Floyd