7-rules-political-glossy-mailers

7 Rules for Winning with Glossy Mailers

There’s one big reason that political candidates for office – especially local candidates – send nice glossy mailers to the voters. Mail works. Despite the proclamations of those who
Brian Floyd
political-mail-letters

8 Rules for Winning with Political Letters

You can always tell when an election is around the corner — your mail box if filled with political letters, glossy flyers, and various types of mailers. This might tempt
Brian Floyd
reason-candidates-success-failure-fundraising

The Real Reason Candidates Succeed or Fail at Fundraising

There’s one big reason behind why candidates are successful at fundraising. It’s also the same reason why many candidates fail to raise money when running for office. Sound odd?
Brian Floyd
7-rules-going-negative-political-campaigns

7 Rules for Going Negative on Political Campaigns

Most voters will tell you they’re turned off by negative campaign mailers and ads. They’re probably telling the truth, but at the same time those negative attacks are usually
Brian Floyd
6-key-components-winning-stump-speech

6 Key Components of a Winning Stump Speech

As a candidate for elected office you’re going to be giving plenty of speeches, so you’ll need to have your stump speech down pat. Strong public speaking conveys confidence
Brian Floyd
Winning-endorsement-card

How To Create Winning Endorsement Cards for Your Political Campaign

Endorsement cards are a great thing to have when you are running for office. These simple cards are both important and affordable. Endorsement cards are one of the first
Brian Floyd
never-campaign-unofficial-holidays

Never Campaign on Unofficial Holidays

It should go without saying that you shouldn’t be campaigning on recognized national holidays, but did you know there are unofficial holidays you shouldn’t be campaigning on either? There
Brian Floyd
winning-candidate-comparison

7 Secrets of a Winning Political Candidate Comparison

One of the most important things winning candidates do is successfully define themselves to the voters. Who they are. What they stand for. What they want to do. This
Brian Floyd
6-media-interviews-rules-winning-candidate

6 Media Interview Rules Winning Candidates Follow

As a candidate for elected office you’re invariably going to be contacted by the media. How often they reach out to you for a quote or a comment may
Brian Floyd

One Sentence Every Winning Candidate Must Know

The one thing nearly every winning candidate has in common is one sentence.  Yes, one sentence. That one sentence they all know may be small in size but it
Brian Floyd