Election Day wins are earned by hard work and proper preparation far in advance of the election. I have recently been studying the Allied invasion of Normandy. It is fascinating how much
Understanding the propensity of any given voter is essential for a winning campaign. It can make the difference between a victory or a defeat. First off, let’s get a firm understanding
Coco Chanel is arguably one of the most fascinating and controversial women of the 20th century. I recently had the opportunity to read Mademoiselle: Coco Chanel and the Pulse
Election Day victories are won by candidates who stay disciplined and focused I once had a client running to serve a second term as mayor of his city. He was being challenged by a
There’s no such thing as a sure thing in politics. John Bel Edwards proved that on Saturday, November 21, 2015 when he beat David Vitter in a Runoff for
You will always win more votes if you make the effort to reach high propensity voters who mail in their ballots before most others vote. We call these voters who return
To get where you want to go you need a RoadMap. The best RoadMap for a political campaign is generated by a poll or voter survey measuring the value voters
