Category: Fundamentals

5-rules-dealing-traditional-media-political-campaign

Candidate Beware! The Press is not a Friend to your Campaign

As a candidate for elected office you will need to deal with press in some form of fashion. Most people who have never run for office lack any experience
Brian Floyd
three-important-ms-winning-political-campaign

Top 3 Things Winning Political Campaigns Have in Common

All winning political campaigns have three elements in common, I call them the 3 Important M’s: Message, Money, and Minutes. If you want to win your election, you must
Brian Floyd
why-political-party-stereotypes-dangerous-campaigns

Why Political Party Stereotypes are Dangerous to Campaigns

Political party stereotypes go like this: all Democrats favor activist government, legal abortion, and placing limits on 2nd Amendment rights, while all Republicans want smaller government, no restrictions on
Brian Floyd

Running for Office to Raise Your Name Identification is a Dumb Idea

People decide to run for elected office for many different reasons. Some of those reasons are great, some are average, and some are downright dumb. The dumbest one I
Brian Floyd
why-family-always-comes-first-political-campaign

Why Family Must Always Come First on Political Campaigns

Do you know what the most important asset a candidate can have when running for office?  It’s not money. It’s not volunteers. It’s not a winning message. While all
Brian Floyd
high-propensity-voters

How to Win (or Lose) an Election with High Propensity Voters

In America we believe that all people are equal regardless of age, sex, race, religion, income, or education. On Election Day all votes carry equal weight. But when it
Brian Floyd
winning-candidates-always-say-no-campaign-junk

Why Winning Candidates Say “No” to Campaign Junk

When you are a political candidate running for elected office you get inundated by people who come out of nowhere claim they “want to help your campaign.” Don’t be
Brian Floyd
5-winning-principles-tom-brady-teach-political-candidates

5 Winning Principles Tom Brady Can Teach Candidates

Wasn’t that the most incredible Super Bowl ever? I couldn’t believe it. As late as the fourth quarter I honesty thought the Patriots were done and the Falcons were
Brian Floyd
3-news-sources-winning-sources-must-check

3 News Sources Winning Candidates Must Read Each Morning

When voters are selecting a candidate to vote for, they are typically looking to back a person they believe is a leader. Leaders are seen as informed members of
Brian Floyd
essentialism-winning-candidates-say-no

Why Winning Candidates Often Say “No”

Do you want to know one of the biggest secrets of being a winning political candidate? It’s actually not much of a secret as it’s the key to success
Brian Floyd