Category: Articles

7-elements-winning-political-campaign-story

7 Elements of a Winning Political Campaign Message

The candidate who wins an election isn’t always the candidate with the most money, most endorsements, or most volunteers. The winning candidate is quite often the person who has
Brian Floyd
winning-candidates-always-say-no-campaign-junk

Why Winning Candidates Say “No” to Campaign Junk

When you are a political candidate running for elected office you get inundated by people who come out of nowhere claim they “want to help your campaign.” Don’t be
Brian Floyd

How Winning Candidates Use the 5 Second Rule to Reach Voters

If you’re serious about winning your election, then you need to understand the 5 Second Rule. No, this has nothing to do with dropping a piece of food and
Brian Floyd
3-ways-winning-candidates-build-base-support

3 Ways Winning Candidates Build a Base of Support

A major component of every winning campaign is a base of support. Candidates with a solid, loyal base of support tend to win elections. But what if you’re just
Brian Floyd
5-things-winning-candidates-learn-poll

Top 5 Things Political Candidates Learn from a Poll

Many candidates think they are going to win, but when the ballots are counted on Election Night they go down in flames. This usually happens because they never knew
Brian Floyd
how-handle-interruptions-live-campaign-events-interviews

How to Handle Interruptions during Live Campaign Events & Interviews

As well planned as your campaign might be, unexpected disruptions will occur.  Such interruptions are most likely to happen during a live event or interview than at any other
Brian Floyd
3-things-voters-want-know-about-candidate

3 Things Voters Really Want to Know About a Candidate

Of all the things that voters may want to know about a candidate, and all the things that a candidate may have to offer the voters, there’s really only
Brian Floyd
why-pictures-worth-1000-words-political-campaigns

Why Pictures are Worth 1000 Words on Political Campaigns

We’ve all heard the old cliche, “a picture is worth a thousand words.” There’s a reason it’s a cliche.  It’s because it’s true — especially when you’re running for
Brian Floyd

15 Email Best Practices for Winning Political Candidates

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-66px|auto||auto||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.4.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″] Email is an incredible marketing tool and one that
Brian Floyd
5-winning-principles-tom-brady-teach-political-candidates

5 Winning Principles Tom Brady Can Teach Candidates

Wasn’t that the most incredible Super Bowl ever? I couldn’t believe it. As late as the fourth quarter I honesty thought the Patriots were done and the Falcons were
Brian Floyd