Email is an incredible marketing tool and one that every political campaign should be using. However, using email for your campaign is quite a bit different from the way you use email in your personal life.
Now before getting started, there’s something important we need to discuss.
Your campaign is going to need its own email address and email sending service.
You don’t want to use your own personal email for your campaign. Incoming campaign related email has the potential to overwhelm your personal account.
I’ve seen some candidates get a Gmail address for their campaign.
This may work temporarily, but Google will quickly shut down your account when you start sending hundreds if not thousands of mass campaign emails.
Set up an email that ties directly to your campaign website’s domain.
Then subscribe to a bulk email service that allows you to send blast emails throughout your campaigns.
Unfortunately, Constant Contact and Mail Chimp aren’t going to cut it.
Neither service will allow you to send to imported email lists, which as a candidate you’re going to do with voter email lists you purchase.
For my clients and my business, I use a service called Strong Mail to send emails to people who have not subscribed to the lists we’re emailing.
Once you have your dedicated email address and your email sending service set up, you’re ready to email the voters.
And to help you send effective, winning emails to the voters of your district, I’ve come up with this FREE Candidate Guide for you: The 15 Best Email Practices for Winning Candidates.
In this free guide, you’ll learn:
Who Your Emails Should Be “From”
What Email Voters Should Reply To
What Subject Lines Get Emails Opened
How to Warm up Your IP Address
How Long Your Emails Should Be
How to Handle Links, Images, and Videos
How to Avoid Being Labeled a SPAMMER
And Much More!
Get your Free Copy of The 15 Best Email Practices for Winning Candidates now by tapping the button below.