Category: Articles

One Question Political Candidates Must Answer Before Running

Before running for office, political candidates needs to ask themselves if they are willing to go negative during the campaign. If the answer is no, then they should
Brian Floyd

Local Parades, Fairs, Festivals, and Car Shows on the Campaign Trail

“What value do you place on summer parades?  Does it keep name recognition up, or is it mostly a waste of time?” I received that question from a reader
Brian Floyd

Political Campaign Signs Don’t Vote — Or Do They?

One of the first things I learned when I started out working on political campaigns is that “Signs don’t vote.” This is true, however I’m not convinced it is
Brian Floyd

4 Kinds of Mail Political Candidates Should Send

Believe it or not, Mail is still king when it comes to mass communications to voters during a local election. Not sure about that?  Then why is your mail
Brian Floyd

How Winning Candidates Identify Their Supporters

In the simplest of terms, the candidate who gets the most votes in an election is the winner. Many candidates, including those who raise plenty of money and do
Brian Floyd

Guidelines for Declaring Victory, Conceding Defeat, and Requesting Recounts

Every election comes to an end.  One candidate and their supporters are overjoyed, all others are to various levels disappointed. Life goes back to normal and the campaigning ceases
Brian Floyd

5 Ways Political Candidates Can Reach Early Voters

Election Day is roughly a month away, but with many voters in many states now being allowed to vote early, actually voting is getting ready to start. With early
Brian Floyd

The 3 Words Political Candidates Must Avoid

On a political campaign you’re going to spend a lot of time talking about yourself and your plans. It is unavoidable since you are the candidate and these are
Brian Floyd

3 Big Speech Mistakes Political Candidates Make

As a candidate for public office you’re going to be required to give speeches, but let’s be honest — your speech could bomb with your audience. In my experience
Brian Floyd

CANDIDATE TRAINING – Secrets of a Winning Political Campaign Stump Speech

Today we’re releasing a new candidate training: Secrets of a Winning Political Campaign Stump Speech. Once you decide to run for public office you become a public speaker. A
Brian Floyd