Category: Articles

gotv-absolutely-necessary-win-election

GOTV: Absolutely Necessary To Win Big On Election Day?

GOTV or Get Out The Vote or GO – TV, what ever you call it, is like going to church in the old south. It is just something you do and
Contributing Author
how-go-viral-social-media-worst-way

How to go viral on Social Media in the worst way

Social media is one of the greatest tools to come out of the rise of the Internet. Families and friends miles and sometimes oceans apart can stay in constant
Brian Floyd
how-write-winning-campaign-press-release

How to Write a Winning Campaign Press Release

If you’re running for elected office, you’re going to need to write and send press releases. The concept sounds more daunting than it actually is, so don’t get intimidated.
Brian Floyd

How to Write a Winning Campaign Phone Script

A winning phone script is simple to write.  But many campaigns just don’t write good scripts. The biggest challenge with campaigns is that they try to cram way too much
Contributing Author
why-winning-candidates-make-live-calls

How to Write Winning Campaign Phone Scripts

A winning phone script is simple to write. But many campaigns just don’t write good scripts. The biggest challenge I see with campaigns is that they try to cram way
Contributing Author
reason-candidates-success-failure-fundraising

The Real Reason Candidates Succeed or Fail at Fundraising

There’s one big reason behind why candidates are successful at fundraising. It’s also the same reason why many candidates fail to raise money when running for office. Sound odd?
Brian Floyd
7-rules-going-negative-political-campaigns

7 Rules for Going Negative on Political Campaigns

Most voters will tell you they’re turned off by negative campaign mailers and ads. They’re probably telling the truth, but at the same time those negative attacks are usually
Brian Floyd

Campaign Junk: How NOT to Win on Election Day

Campaign Junk will waste your money and time. It will limit your ability to communicate your winning message to voters. What is Campaign Junk? Campaign Junk would be combs,
Contributing Author
5-common-polling-mistakes

5 Common Polling Mistakes Candidates Make

Professional pollster Matthew Jason contributed this article to The Campaign School to help candidates avoid the common mistakes he often sees in political polling. Polling Mistake #1:  Not Testing
Contributing Author

How to Save More Money and Win Votes with Door Hangers

Door Hangers are an important tool to help you win votes. Door Hangers are great when you are walking door to door and the targeted voter is not home. You can
Contributing Author