There are two things I tell candidates they need to start doing once they decide to run for office: raise money and collect endorsements. Fundraising is the more important
Despite the multitude of ways you can reach the voters, it is now harder than ever for a candidate to make an impactful connection with any single voter. That’s
The candidate who wins an election isn’t always the candidate with the most money, most endorsements, or most volunteers. The winning candidate is quite often the person who has
Most voters will tell you they’re turned off by negative campaign mailers and ads. They’re probably telling the truth, but at the same time those negative attacks are usually
Successful political campaigns have several things in common. One of them is consistent messaging. A candidate who has a message that strikes a chord with the largest group of
