Brian Floyd is a highly successful political consultant with expertise in candidate messaging, branding, voter contact, rapid response, and social media.
The candidate who wins an election isn’t always the candidate with the most money, most endorsements, or most volunteers. The winning candidate is quite often the person who has
When you are a political candidate running for elected office you get inundated by people who come out of nowhere claim they “want to help your campaign.” Don’t be
If you’re serious about winning your election, then you need to understand the 5 Second Rule. No, this has nothing to do with dropping a piece of food and
A major component of every winning campaign is a base of support. Candidates with a solid, loyal base of support tend to win elections. But what if you’re just
Many candidates think they are going to win, but when the ballots are counted on Election Night they go down in flames. This usually happens because they never knew
I’ve never worked on a political campaign where the candidate didn’t want signs. Every candidate wants campaign signs. They play an important part in the campaign process. Unfortunately too
As well planned as your campaign might be, unexpected disruptions will occur. Such interruptions are most likely to happen during a live event or interview than at any other
I’m a huge proponent of candidates making live phone calls. Live telephone calls are a great way to reach the voters, especially those who are not home when you
Of all the things that voters may want to know about a candidate, and all the things that a candidate may have to offer the voters, there’s really only
We’ve all heard the old cliche, “a picture is worth a thousand words.” There’s a reason it’s a cliche. It’s because it’s true — especially when you’re running for
