Voters have strong views of candidates and elected officials. Some of them are accurate. Some of them are nice.  Many of them are not. Voters simply do not hold

To get where you want to go you need a RoadMap. The best RoadMap for a political campaign is generated by a poll or voter survey measuring the value voters

Election Night is a big deal. It’s the culmination of a long campaign and a typically long day of making sure all your supporters got to the polls or

Opinion polling is a major part of modern campaigning and politics. If you doubt this, just turn on your preferred cable news channel.  There’s a good bet there’s a

Successful political campaigns have several things in common. One of them is consistent messaging. A candidate who has a message that strikes a chord with the largest group of

Fundraising is the hardest thing in the world for a candidate to do. It is the hardest thing in the world for anyone to do. Most of us are taught

The fastest way a candidate for elected office can get into trouble is with money. Now I’m not talking about stealing money from the campaign account or using campaign

About 15 years ago I ran a field campaign for a guy that got elected to the California State Assembly. The candidate was a highly disciplined and articulate professional. He was serious

You need to do this ONE THING and start your fundraising right now. This is real simple.  And it will not cost you a dime. Have you heard of “back

How to win with Robo calls is a hotly debated topic that has been going on for decades now. Though many people beleive they are a complete waste of time,