understand-voter-propensity

Why Winning Candidates Understand Voter Propensity

Understanding the propensity of any given voter is essential for a winning campaign. It can make the difference between a victory or a defeat. First off, let’s get a firm understanding
Brian Floyd

4 Lessons from Coco Chanel on How To Win More Votes

Coco Chanel is arguably one of the most fascinating and controversial women of the 20th century. I recently had the opportunity to read Mademoiselle: Coco Chanel and the Pulse
Contributing Author
4-key-fundraising-getting-endorsements

4 Steps for Political Candidates to Raise Money and Get Endorsements

Raising money and gathering endorsements are crucial components of running for public office. Your campaign needs money to buy signs, send mailers, run ads, and so forth. Your campaign
Brian Floyd
4-key-fundraising-getting-endorsements

4 Simple Steps for Raising Money and Getting Endorsements

Raising money and gathering endorsements are crucial components of running for public office. Your campaign needs money to buy signs, send mail, broadcast commercials, and so forth. Your campaign
Brian Floyd
focus-discipline-election-victory

Election Day Wins Take Discipline and Focus

Election Day victories are won by candidates who stay disciplined and focused I once had a client running to serve a second term as mayor of his city. He was being challenged by a
Contributing Author

5 Keys to Winning Big Against an Unbeatable Opponent

There’s no such thing as a sure thing in politics. John Bel Edwards proved that on Saturday, November 21, 2015 when he beat David Vitter in a Runoff for
Brian Floyd

How to Win Big with Early Voters

You will always win more votes if you make the effort to reach high propensity voters who mail in their ballots before most others vote. We call these voters who return
Contributing Author

3 Ways the Voters View Candidates for Elected Office

Voters have strong views of candidates and elected officials. Some of them are accurate. Some of them are nice.  Many are not. Voters simply do not hold many candidates
Brian Floyd

3 Ways the Voters Perceive Candidates for Elected Office

Voters have strong views of candidates and elected officials. Some of them are accurate. Some of them are nice.  Many of them are not. Voters simply do not hold
Brian Floyd

How to Win with an Election Day RoadMap

To get where you want to go you need a RoadMap. The best RoadMap for a political campaign is generated by a poll or voter survey measuring the value voters
Contributing Author