The one thing nearly every winning candidate has in common is one sentence.  Yes, one sentence. That one sentence they all know may be small in size but it

Fundraising is without a doubt one of the essential elements of running a successful political campaign. Winning an election takes money. Your campaign needs money to communicate with voters,

Ever watch that Discovery show “Gold Rush“?  It reminds me of  conducting a campaign poll. I know this sounds silly.  And frankly I am a little reluctant to admit that I

To win an election, every candidate needs to build a large base of support. Then on Election Day your supporters must cast their ballots for you. The key to

Direct Mail is one of the best ways to reach voters and win a local election — yes, even in the digital age. Many will disagree and argue with

Political Direct Mail is one of the best ways to reach your voting universe – even in the digital age. Many continue argue that physical direct mail is finished

Every registered voter has something every candidate needs to win an election:  A Vote The key to earning those votes is transforming voters not just into your supporters, but

Endorsements can give you an edge and help you win more votes on Election Day. The right endorsement will help voters know who you are and provide your campaign a level

The smartest and most qualified candidate does not always win the Election. It’s the candidate with the SMART goals who often comes out on top. Members of both major

Election Day wins are earned by hard work and proper preparation far in advance of the election. I have recently been studying the Allied invasion of Normandy.  It is fascinating how much