If you’re running for elected office, you’re going to need to write and send press releases. The concept sounds more daunting than it actually is, so don’t get intimidated.

Voter Identification is one of the most important tasks you must engage in if you want to win your election. Voter Identification is simply figuring out who will vote

There’s one big reason that political candidates for office – especially local candidates – send nice glossy mailers to the voters. Mail works. Despite the proclamations of those who

A winning phone script is simple to write. But many campaigns just don’t write good scripts. The biggest challenge I see with campaigns is that they try to cram way

A winning phone script is simple to write.  But many campaigns just don’t write good scripts. The biggest challenge with campaigns is that they try to cram way too much

You can always tell when an election is around the corner — your mail box if filled with political letters, glossy flyers, and various types of mailers. This might tempt

Any winning robo call recording should be made with the same care and consideration taken with any mail piece, yard sign, television ad or radio spot made for your

There’s one big reason behind why candidates are successful at fundraising. It’s also the same reason why many candidates fail to raise money when running for office. Sound odd?

  Campaign Calls are most effective when done at the right time for YOUR campaign. When NOT to make Campaign Calls We need to get this out of the way

Most voters will tell you they’re turned off by negative campaign mailers and ads. They’re probably telling the truth, but at the same time those negative attacks are usually