by Brian Floyd | Start Here
All political campaigns have three things in common, regardless of whether they are successful or not: the candidate who’s running, the money spent, and the issues important during the race. This may all seem quite basic, but too many candidates who should win...
by Brian Floyd | Fundraising & Endorsements, Start Here, Winning Advice
One of the biggest things that harms a political candidate’s chances of winning an election is when they start running too late. But when should a candidate start campaigning? And can a candidate start running too early? I don’t believe there is really a...
by Brian Floyd | Start Here
Seriously. How can I help you win your election? That’s the reason I started The Campaign School in the first place: to help good people get elected to public office. I’ve seen too many qualified people lose elections because they didn’t know what...
by Brian Floyd | Start Here
All winning political campaigns all have three important things in common. It may sound simple but it’s true. And campaigns that lose usually fail in at least one of these areas. You can consider them to be the 3 Important M’s: Message, Money, and...
by Brian Floyd | Messaging, Start Here
All winning political campaigns have three elements in common, I call them the 3 Important M’s: Message, Money, and Minutes. If you want to win your election, you must keep these three elements — the 3 Important M’s — in constant focus. Message...
by Brian Floyd | Candidate Advice, Fundamentals, Start Here
People decide to run for political office for many different reasons. Some of those reasons are great, some are average, and some are downright dumb. The dumbest one I hear far too often is “I’m only running to raise my name identification.” If...
