Category: Strategies & Tactics


Election Day Wins Take Discipline and Focus

Election Day victories are won by candidates who stay disciplined and focused I once had a client running to serve a second term as mayor of his city. He was being challenged by a
Contributing Author

5 Keys to Winning Big Against an Unbeatable Opponent

There’s no such thing as a sure thing in politics. John Bel Edwards proved that on Saturday, November 21, 2015 when he beat David Vitter in a Runoff for
Brian Floyd

How to Win Big with Early Voters

You will always win more votes if you make the effort to reach high propensity voters who mail in their ballots before most others vote. We call these voters who return
Contributing Author

How to Win with an Election Day RoadMap

To get where you want to go you need a RoadMap. The best RoadMap for a political campaign is generated by a poll or voter survey measuring the value voters
Contributing Author

6 Rules Candidates Should Follow on Election Night

Election Night is a big deal. It’s the culmination of a long campaign and a typically long day of making sure all your supporters got to the polls or
Brian Floyd