Category: Articles

If you want to win your election, you need to Get Out the Vote (aka GOTV) all day on Election Day — or you may not win. I have seen

In a tough election, the candidate with the clearest and most concise message typically follows the old adage of marketing and campaigning known as KISS:  Keep It Simple, Stupid.

Do not underestimate the power of local endorsements to help your campaign. Every candidate wants their local police, fire, mayor, sheriff, etc. to endorse their campaign. But endorsements from

Memorial Day is Monday.  What does this mean to you as a candidate?  Potentially a lot depending on how you handle this important American holiday. For many Americans Memorial

Scott Adams contributed this article on grassroots organization to The Campaign School. Scott is a bonafide campaign professional who wrote the book on grassroots organizing.  He cut his political

Let’s not lie to each other. You want to tear down your opponent’s sign, don’t you? It would give you some sense of satisfaction and maybe a bit of

Chasing Vote By Mail ballots wins elections. Running a good chase program is like GOTV (Get Out The Vote) every day of the month running up and through Election

Mother’s Day is Sunday.  What activities do you have planned for your campaign? The answer better be a resounding NOTHING! Mother’s Day is considered an unofficial holiday in the

We all love a good story. There’s nothing like seeing a movie that transports you somewhere else or a novel that you get lost in, or sitting down and

Do you have the financial ability to self-fund your political campaign for elected office? I’m not talking about a really small race where it’ll cost less than $5,000 to