Category: Articles

how-local-endorsements-win-elections

How Local Endorsements Help Win Elections

Do not underestimate the power of local endorsements to help your campaign. Every candidate wants their local police, fire, mayor, sheriff, etc. to endorse their campaign. But endorsements from
Contributing Author
important-memorial-day-tips-candidates

Important Memorial Day Tips for Candidates

Memorial Day is Monday.  What does this mean to you as a candidate?  Potentially a lot depending on how you handle this important American holiday. For many Americans Memorial
Brian Floyd
scott-adams-grassroots-organizing

Grassroots: How to build a winning Election Day coalition

Scott Adams contributed this article on grassroots organization to The Campaign School. Scott is a bonafide campaign professional who wrote the book on grassroots organizing.  He cut his political
Contributing Author
dont-tear-down-sign-you'll-regert-it

Stop! Don’t tear down that Sign! You’ll regret it!

Let’s not lie to each other. You want to tear down your opponent’s sign, don’t you? It would give you some sense of satisfaction and maybe a bit of
Brian Floyd
win-one-ballot-time-vbm-chase

How to Win an Election by Chasing Vote by Mail Ballots

Chasing Vote By Mail ballots wins elections. Running a good chase program is like GOTV (Get Out The Vote) every day of the month running up and through Election
Contributing Author
advice-candidates-mothers-day

Important advice to candidates for Mother’s Day

Mother’s Day is Sunday.  What activities do you have planned for your campaign? The answer better be a resounding NOTHING! Mother’s Day is considered an unofficial holiday in the
Brian Floyd
candidates-good-story-win-elections

Why Candidates with a Good Story Win Elections

We all love a good story. There’s nothing like seeing a movie that transports you somewhere else or a novel that you get lost in, or sitting down and
Brian Floyd
political-campaign-danger

The Dangers of Self-Funding Your Political Campaign

Do you have the financial ability to self-fund your political campaign for elected office? I’m not talking about a really small race where it’ll cost less than $5,000 to
Brian Floyd
you-are-what-you-tweet-caution-social-media

Political Candidates Are What They Tweet

Social media platforms like Facebook, You Tube, Twitter, Instagram, and so forth are incredible tools for communication – especially for campaigns. Social media allows you directly communicate with the
Brian Floyd
win-getting-out-the-vote

GOTV Victory: How to Win by Getting Out The Vote

GOTV Victory or Get Out The Vote, is all about getting YOUR VOTERS to the polls. It is not about getting your opponents voters to the polls. A GOTV Victory is not
Contributing Author