All candidates should take ballot titles seriously. The right title can help you win. The wrong title can do exactly the opposite. Below a candidate’s name is their “ballot
A week and a half before the celebration of America’s Independence Day, the voters of Great Britain declared their independence from the European Union. No one should be surprised by
Every candidate we’ve ever worked for wanted political campaign signs. But in our experience, most political campaign signs are not that good. In fact, many of them are absolutely horrible.
If you’re a candidate for elected office you need to have a campaign website. There aren’t any if’s or but’s about it. If you don’t have your own website, there’s
One of the most crucial aspects of a winning political campaign is fundraising. It’s also the component that most candidates despise. But if you want to win an election,
Whenever tragedy strikes – as it did this last weekend with the terrorist mass shooting attack in Orlando, Florida – elected officials, candidates, and other public figures are quick
Why do so many candidates for public office lose elections? In my professional experience, there are typically ten main reasons why candidates fail to win the office they are
In a tough election, the candidate with the clearest and most concise message typically follows the old adage of marketing and campaigning known as KISS: Keep It Simple, Stupid.
