Category: Communicating

hillary-clinton-winning-dnc-speech

3 Lessons to Learn from Hillary Clinton and her 2016 Election Loss

Hilary Clinton is all over the country right now promoting and selling her book What Happened. The purpose of the book is to explain and rationalize why she lost
Brian Floyd
winning-candidates-walk-precincts

5 Things Winning Candidates Have When Walking Door to Door

The best way for a candidate running for local office to get known and gain voters support is by walking precincts. Candidates who spend the time and energy canvassing
Brian Floyd
5-ways-winning-candidates-announce-big-endorsements

5 Ways Winning Candidates Announce Big Endorsements

You’ve landed a big endorsement for your campaign. This endorsement carries such weight that it will increase your profile as a candidate. The endorsement may help you raise money,
Brian Floyd
5-winning-lessons-political-campaign-mastermind-arthur-finkelstein

5 Winning Lessons from Political Campaign Mastermind Arthur Finkelstein

One of the most successful political strategists of contemporary American politics passed away Friday, August 18, 2017 — Arthur Finkelstein. If you’ve never heard of Arthur, don’t worry about
Brian Floyd
Three-Cs-Winning-Political-campaign-message

The Three C’s of a Winning Political Campaign Message

Last week Daniel Henninger wrote inĀ  The Wall Street Journal about President Trump bringing John Kelly on as new his Chief of Staff and Kelly’s immediate firing of Anthony
Brian Floyd
why-winning-candidates-always-participate-debates-forums

Winning Political Candidates Always Participate in Debates and Forums

As a candidate for any elected office you’ll be asked to participate in public forums and debates. This is a part of the political process that in America dates
Brian Floyd
why-winning-candidates-never-confuse-message

Why Winning Candidates Never Confuse Voters with their Message

If you’re serious about winning your election, then you need a winning campaign message that resonates with the voters on an issue or set of issues they strongly care
Brian Floyd
why-consistency-key-winning-election

Why Consistency is Key to Winning an Election

You have a winning message that’s about the voters, centers on issues that extremely frustrate them, and have a realistic plan to make things better for your community. But
Brian Floyd
why-candidates-talk-about-themselves-lose-elections

Why Candidates Who Talk Only About Themselves Often Lose

9 out of 10 times the candidate with the best message wins the election. This is true even if the candidate does not have the most money to spend
Brian Floyd

It Takes More Than Money to Win an Election (Ask Jon Ossoff)

Believe it or don’t, money isn’t the most important factor in determining who wins an election. Yes, having plenty of cash on hand is necessary if you’re serious about
Brian Floyd