Even in the age of social media, press releases remain a great way for political candidates to get news out about themselves and their policy positions. But you need
The Super Bowl is one of the biggest events in the United States of America. Since 2010, over 100 million people have tuned in to watch “the big game.”
The essence of a successful political campaign is communicating with the voters in a way that connects with them. But candidates often undermine their messaging and blow it with
With the holiday season upon us, many candidates are thinking about sending Christmas cards to their supporters. But might I suggest you send Thanksgiving cards instead? First, I am
Mail is a giant part of reaching voters and winning a local election. But there are pitfalls winning candidates avoid with their mail during the last week before an
As a candidate for office Google search is extremely important to you. But Google might be waving people off from visiting your website. Google Search is the way that
A lot of people tell candidates that direct mail is dead. They’re wrong. Direct mail is king when it comes to winning many elections. Sending mail to the voters
One of the most important but also the most useless things for a candidate are endorsements. Yes, big endorsements help you raise money and provide you third party credibility.
As a candidate for elected office you will need to deal with traditional media in some form of fashion. Most people who have never run for office lack any
