Fundraising Advice from a Winning Candidate

Fundraising is without a doubt one of the essential elements of running a successful political campaign. Winning an election takes money. Your campaign needs money to communicate with voters,
Brian Floyd

The One Totally Committed Supporter Every Winning Candidate Must Have

To win an election, every candidate needs to build a large base of support. Then on Election Day your supporters must cast their ballots for you. The key to
Brian Floyd

5 Reasons Direct Mail Still Wins on Election Day

Direct Mail is one of the best ways to reach voters and win a local election — yes, even in the digital age. Many will disagree and argue with
Brian Floyd
turning-voters-into-committed-supporters

3 Steps for Turning Voters into Committed Supporters

Every registered voter has something every candidate needs to win an election:  A Vote The key to earning those votes is transforming voters not just into your supporters, but
Brian Floyd
winning-candidates-SMART-goals

Winning Candidates Always Make SMART Goals

The smartest and most qualified candidate does not always win the Election. It’s the candidate with the SMART goals who often comes out on top. Members of both major
Brian Floyd
understand-voter-propensity

Why Winning Candidates Understand Voter Propensity

Understanding the propensity of any given voter is essential for a winning campaign. It can make the difference between a victory or a defeat. First off, let’s get a firm understanding
Brian Floyd
4-key-fundraising-getting-endorsements

4 Steps for Political Candidates to Raise Money and Get Endorsements

Raising money and gathering endorsements are crucial components of running for public office. Your campaign needs money to buy signs, send mailers, run ads, and so forth. Your campaign
Brian Floyd
4-key-fundraising-getting-endorsements

4 Simple Steps to Raise Money and Get Endorsements for a Political Campaign

Raising money and gathering endorsements are crucial components of running a successful political campaign for elected office. Your campaign needs money to buy signs, send mail, broadcast commercials, blast
Brian Floyd

5 Keys to Winning Big Against an Unbeatable Opponent

There’s no such thing as a sure thing in politics. John Bel Edwards proved that on Saturday, November 21, 2015 when he beat David Vitter in a Runoff for
Brian Floyd

3 Ways the Voters View Candidates for Elected Office

Voters have strong views of candidates and elected officials. Some of them are accurate. Some of them are nice.  Many are not. Voters simply do not hold many candidates
Brian Floyd