One of the ways that candidates running for office often get beat is when the past comes back to haunt them. Perhaps it’s a past lover scorned who’s come

Believe it or don’t, money isn’t the most important factor in determining who wins an election. Yes, having plenty of cash on hand is necessary if you’re serious about

As a political consultant I always try to conduct a poll as I begin a campaign. A good poll can tell you which issues matter the most to the

There’s really only one thing that differentiates a winning political candidate from a losing office seeker. It’s so clear and obvious that many candidates miss it. Simply put, winning

Winning campaigns need to establish credibility and one of the quickest ways achieve this is by securing endorsements.  How?  Because endorsements allow the candidate to tell donors, voters and

As Election Day comes closer, your campaign activities will switch from those of persuasion to those of GOTV – Getting Out The Vote. Many candidates make a huge mistake

You may not want to hear this but there is a place in many political campaigns for going negative.  Why? Because at the end of the day negative campaigning

When I first stepped into a campaign headquarters I kept hearing the term GOTV. I thought it was a special election television program for campaign insiders. I quickly learned

Even in the age of the Internet, email, and Facebook, telephone calls remain a highly effective way to contact voters. In almost every campaign I run telephone calls are

As I have written not all voters are equal. Some voters are more important than others because they always vote. These high propensity voters are key to winning many