As a candidate for elected office you should be using email to communicate with your voters. Your website and your email list are the two digital assets you absolutely

One of the biggest things that harms a political candidate’s chances of winning an election if they start running too late. But when should a candidate start campaigning? And

If you’re a candidate for office these days you’ve got a thankless job. A huge majority of Americans simply do not trust people in public office or seeking it.

If you read my articles on a regular basis, you know I’m a huge proponent of sending physical mail during a political campaign. Some say that’s old fashioned and

With the holiday season upon us, many candidates are thinking about sending Christmas cards to their supporters. But might I suggest you send Thanksgiving cards instead? First, I am

Mail is a giant part of reaching voters and winning a local election. But there are pitfalls winning candidates avoid with their mail during the last week before an

As a candidate for office Google search is extremely important to you.  But Google might be waving people off from visiting your website. Google Search is the way that

A lot of people tell candidates that direct mail is dead. They’re wrong. Direct mail is king when it comes to winning many elections. Sending mail to the voters

As a candidate for elected office you’ll need a distinct email address for your campaign. A lot of candidates attempt to do this by creating a free Gmail account.

One of the most important but also the most useless things for a candidate are endorsements. Yes, big endorsements help you raise money and provide you third party credibility.