The smartest and most qualified candidate does not always win the Election. It’s the candidate with the SMART goals who often comes out on top. Members of both major

Election Day wins are earned by hard work and proper preparation far in advance of the election. I have recently been studying the Allied invasion of Normandy.  It is fascinating how much

Understanding the propensity of any given voter is essential for a winning campaign. It can make the difference between a victory or a defeat. First off, let’s get a firm understanding

Coco Chanel is arguably one of the most fascinating and controversial women of the 20th century. I recently had the opportunity to read Mademoiselle: Coco Chanel and the Pulse

Raising money and gathering endorsements are crucial components of running for public office. Your campaign needs money to buy signs, send mailers, run ads, and so forth. Your campaign

Raising money and gathering endorsements are crucial components of running a successful political campaign for elected office. Your campaign needs money to buy signs, send mail, broadcast commercials, blast

Election Day victories are won by candidates who stay disciplined and focused I once had a client running to serve a second term as mayor of his city. He was being challenged by a

There’s no such thing as a sure thing in politics. John Bel Edwards proved that on Saturday, November 21, 2015 when he beat David Vitter in a Runoff for

You will always win more votes if you make the effort to reach high propensity voters who mail in their ballots before most others vote. We call these voters who return

Voters have strong views of candidates and elected officials. Some of them are accurate. Some of them are nice.  Many are not. Voters simply do not hold many candidates